My Work with Project 7 Billion

Since 2015, I have been the Creative Marketing Director for Project 7 Billion, reporting directly to the Founder, Latimer Bowen. My role consisted of building a global community through in-person and virtual experiences, executing creative marketing campaigns, and collaborating on ad strategies that have reached millions.

Through both in-person and virtual experiences, I created structures and content management systems that were implemented by my team to get the most reach possible to achieve the company’s main goal. Collaborating with my team, we created an ad that has now reached over 80 million people through Facebook and has nearly 7 million engagments. With consistent posts and engagement, my team has been able to grow the Facebook page to nearly 125,000 likes. Since, we have turned our attention to Instagram and have grown from 129 followers to 1229 in 7 short months. Through the SparkAR program from Facebook, I created an interactive Instagram filter with the Lion of Judah, a featured painting from Latimer Bowen. You can view and interact here with the Lion of Judah Instagram filter.

Hand in hand with our successful social media strategy and with my team, I have put on several successful conferences. As the Creative Marketing Director, I created all of the branding materials including digital and print resources, met milestones and deadlines in the planning process, and collaborated with the advertising team to put our ad strategy into practice.

“Create In Me” was a sold out 2 day creative conference hosted by Project 7 Billion that allowed for group and panel discussions on stewardship of business and creativity, implementation of new skills, and times of encouragement and exhortation for attendees.

“Roar” was a children’s conference with over 200 children in attendance. We brought the community together with local business partnering with Project 7 Billion through volunteers, finances, and other resources to put on this 8 hour event.

I also collaborated with the Executive Assistant and Studio Curator with trips to Israel. The first in November of 2018 consisted of us doing smaller versions of the “Roar” children’s conference in communities across Jerusalem. The second trip consisted of organizing and planning a private tour to the Holy Land sites all over Israel.